Heritage façades frame modern collaboration

299 Bourke Street

At the heart of Bourke Street Mall, 299 Bourke Street has been sensitively refurbished to return a Melbourne landmark to prominence.

Designed in 1929 by Harry Norris in the exuberant Jazz Moderne style, the heritage-listed GJ Coles building remains one of the city’s most distinctive interwar façades.

The upgrade for Newmark Capital carefully removes unsympathetic 1980s alterations, reinstates original windows, introduces finely detailed shopfronts and adds contemporary elements that are calm, ordered and respectful of the original architecture.

Retail continues to activate the lower levels. New feature entrance points and windows along Union Lane bring life to the laneway. Original features such as the ornate Level 1 ceiling and mexican tiled column linings are preserved in the interior retail tenancies.

New commercial floors, with dedicated lobby on Little Collins Street, open the building to a broader audience for the first time in decades.
Within this revitalised setting, Omnicom has established its workplace across five levels.

Grant Filipoff

Associate Director, Bates Smart

Details

Client

Newmark Capital

Location

Melbourne | Wurundjeri Country, Australia

Year

2025

Status

Completed

Area

16,665 sqm

Photography

Sherman Tan, Peter Clarke