Heritage façades frame modern collaboration
299 Bourke Street
At the heart of Bourke Street Mall, 299 Bourke Street has been sensitively refurbished to return a Melbourne landmark to prominence.
Designed in 1929 by Harry Norris in the exuberant Jazz Moderne style, the heritage-listed GJ Coles building remains one of the city’s most distinctive interwar façades.
The upgrade for Newmark Capital carefully removes unsympathetic 1980s alterations, reinstates original windows, introduces finely detailed shopfronts and adds contemporary elements that are calm, ordered and respectful of the original architecture.
Retail continues to activate the lower levels. New feature entrance points and windows along Union Lane bring life to the laneway. Original features such as the ornate Level 1 ceiling and mexican tiled column linings are preserved in the interior retail tenancies.
New commercial floors, with dedicated lobby on Little Collins Street, open the building to a broader audience for the first time in decades.
Within this revitalised setting, Omnicom has established its workplace across five levels.
Grant Filipoff
Associate Director, Bates Smart
Details
Client
Newmark Capital
Location
Melbourne | Wurundjeri Country, Australia
Sectors
Year
2025
Status
Completed
Area
16,665 sqm
Photography
Sherman Tan, Peter Clarke
