A unique race-day experience and icon for Flemington
Club Stand, Victoria Racing Club
Home to Australia’s most renowned horse racing carnival, the new Club Stand provides a unique raceday experience, premium hospitality and greatly enhanced visibility of the track.
Amanda Elliott
Chairman, Victoria Racing Club
Flemington Racecourse is home to Australia’s most renowned horse racing carnival, including the Melbourne Cup, commonly referred to as ‘the race that stops a nation’.
The thoughtful, sweeping and elegant curvilinear design, captures the spirit of the racecourse and provides a unique and immersive, ‘in-the-round’, experience for members.
The new five-level stand occupies nearly the same footprint as the former, but with increased capacity. The 360-degree panorama capitalises on the energy of the race days, with outlooks towards the Racetrack, the Mounting Yard, Members Lawn, Parade Ring, Day Stalls, Betting Ring, and Winning Post.
Thirteen different hospitality venues, including the iconic Roof Garden, provides an unrivalled raceday and events experience.
Celebrating the lineage of The Club Stand was of vital importance and the interior spaces have been imbedded with a sense of history, but at the same time championing the Club’s evolution and future.
A timeless palette has been applied to the interior, but onto this canvas each individual venue has been given a distinct and diverse personality in order to appeal to the varying needs and aspirations of members.
The design of the Mumm Champagne Bar provided a unique opportunity to create the first of its kind in the southern hemisphere.
A remarkable, suspended red ribbon floats over the sculptured bar, weaving its way through the space and acting as both a brand statement and custom light fitting.
The unique carpet was designed using in-house 3D parametric modelling, so that no single pattern repeats. It flows through the space as a dynamic, seemingly everchanging artwork, mirroring the energy and ethos of the Mumm brand.
Jeffery Copolov
Director, Bates Smart
Details
Client
Victoria Racing Club
Location
Flemington | Wurundjeri Country, Australia
Sectors
Year
2018
Status
Completed
Area
18,000 sqm
Awards
- ArchDaily, Finalist Building of the Year Hospitality Architecture, 2021
- Australian Institute of Architects (AIA) VIC, Winner Public Architecture Award, 2019
- Australian Institute of Architects (AIA) VIC, Winner Interior Architecture Award, 2019
- World Interior News (WIN), Silver Leisure and Entertainment - Sports Stadiums and Sports Centres, 2019
Photography
Peter Clarke, Sean Fennessy
