Campaign Monitor, Sydney
CBD, Sydney, New South Wales, Australia
Campaign Monitor are a creative and energetic online marketing company. Their office relocation from start-up premises to the top 2 floors of 201 Elizabeth Street in Sydney’s CBD represented a cultural change for the staff. It was therefore important to them to maintain the vibe and culture of a tech start-up in their new workplace.
Bates Smart created a vibrant, collaborative and energetic workplace that emulates the feel of a startup while responding to the ways in which Campaign Monitor now work. The proof of the success of the design has been how seamlessly the staff transitioned into using their new workplace from the first day.
A key design element was the inclusion of an internal stair to link the reception to the collaborative workspace below, connecting staff across floors and providing visitors with transparency into the business. Another feature was the inclusion of a large staff dining and games area, taking up a third of one floor and afforded with sweeping views over Hyde Park to the harbour. This social hub was another key driver for the business, in order to maintain their culture of camaraderie, given their internal focus on the importance of social time.
The quality outcome, and level of client satisfaction with their fitout, is testament to the robust project brief, design process, and project delivery.
White Paper 02: The Technology Workplace
Research and Development