Jam Factory, South Yarra
Chapel Street, South Yarra, Victoria, Australia
The redevelopment of the iconic Jam Factory will breathe new life into the heart of Chapel Street, South Yarra’s premium shopping precinct. The vision is to create a highly permeable site that is an extension of the local context. An ensemble of buildings will embody and reflect the site’s rich character, establishing a new commercial workplace, but also creating an activated space where the public can enjoy a variety of new hospitality venues.
The redevelopment has been designed to be open and inviting and will deliver a new elevated public realm for the community to enjoy. The precinct’s character provided inspiration for the design.
The existing materiality of the Jam Factory is characterised by solid, authentic materials and industrial rawness. The new façade will reflect the factory typology and structured design language. The public realm on the ground floor will incorporate laneways and a central courtyard and will act as an extension of the urban context and street network.
An elevated garden terrace will provide outdoor spaces for relaxation, small gatherings and even working spaces.